Brick by Brick gave you the framework.
The Arena is where you build your business.
Five weeks in, you've put in the reps, applied the frameworks, and started collecting the data. You may have a clearer offer. A few wins. A thing you finally put into the world.
The Arena is not another class.
But once the class ends, the next move is yours to figure out. That is where good ideas get left in a notebook. Not because you do not care. Because the work gets harder when there is no plan, no room to bring the problem, and nobody asking what happened after you tried the thing.
The Arena gives you all three: a plan, a coach, and a room of builders who are still in the game.
Brick by Brick gives you the framework, the fundamentals, and the data. The Arena is where you use them. Every 8 weeks, you choose the priority that matters most for your brand right now. Coach Rachel turns that priority into a plan. The monthly workshops and challenges give you places to work the plan. Then the data tells you what deserves your attention next.
That is the difference between collecting more information and building with direction.
Know what deserves your attention every week
Know what deserves your attention every week
Every 8 weeks, Coach Rachel builds a plan around your brand, your offer, your voice, your content, and your goals. It lays out what to focus on, what action to take, what data to collect, and how that data feeds your next decision.
You are not spending another month asking yourself, “What should I be working on right now?” You have a priority and a way to work it.
Monthly workshops with Kasey and guest coaches
Monthly workshops with Kasey and guest coaches
The cohort gave you the framework. These sessions are for the decisions that show up when you try to use it.
Each month, Kasey and guest coaches go deeper on the strategy behind the work and the problems builders run into while they are putting it into practice. You leave with a clearer call on what to keep, what to change, and what to test next.
Monthly challenges tied to the work in front of you
Monthly challenges tied to the work in front of you
Every month, you get a challenge designed to move you from information to action, then from action to deployment.
The point is not to give you another assignment. The point is to take the priority in front of you and put it into the world, collect the data, and see what the next decision needs to be. That is how the work stops being theoretical.
The annual Arena retreat
The annual Arena retreat
The first annual Arena retreat is in Houston, at the Houston Dash soccer arena, rented out just for us. Three days together: a mixer to meet the builders who have been in the trenches alongside you, a full day of strategy, execution and real-time coaching on your brand, and a private suite at the Houston Dash game.
You get three days to step out of the day-to-day, work beside people who understand the work, and spend a full day making decisions and putting them into motion.
Get first access to new offerings and announcements
Get first access to new offerings and announcements
Every new offering, drop, and behind-the-scenes announcement goes to Arena members first.
When something new rolls out, you see it first and get the chance to decide whether it belongs in your next move.
External experiences with real builders
External experiences with real builders
We do not just build inside the community. We bring Arena members into outside rooms and experiences, too. Recently, Arena members joined us at the Traffic Sales & Profit Conference in Atlanta, one of the largest Black business conferences.
Sometimes the next connection, idea, or opportunity is sitting in a room you would not have walked into by yourself. We will bring you with us.
It starts with a number that is actually yours.
Before anybody writes a plan for you, Kasey runs one exercise. It takes about twenty minutes, and it goes in this order on purpose.
The life comes first
Not the business. The life. Where you are living, what your week actually holds, and which of the things you worry about now are simply gone.
Then the number falls out of it
You price that life. Which means the number arrives as the answer to a question about you, instead of as a target somebody else set and you agreed to chase.
Then you find the gap
Where you are today, honestly, and what sits between here and there. That distance is the thing your plan gets built against.
Once we have the number, it’s literally just numbers. Even if that number said $10 million a month, okay, then what do I need to do? … It’s just a game. I see all of this as one big game that we are not even just the player of, but the game designer of.
From there it stops being a feelings conversation. Every 8-week plan Coach Rachel writes for you is built against your number and your gap, which is what keeps the work from drifting toward whatever felt loudest that week.
I felt my brain change. I hadn’t done this exercise, ever.
A Glimpse Inside
The Arena.
Houston.
Do You Want to Come?Arrive and connect
A mixer to meet your fellow Arena members in person for the first time. These are the builders who have been in the trenches alongside you. The people who already know what the last five weeks have felt like.
When you walk into the room, you are not starting from zero.
Strategy and execution
A full day locked in. Deep strategy sessions. Live execution sprints. Real-time coaching on your brand.
You do not leave with a notebook full of things to think about later. You leave knowing what you are taking back to the business and what you are doing with it first.
The suite, the Dash, the celebration
We’ve reserved a private suite at the Houston Dash soccer game, exclusively for us. Because builders celebrate, too.
And honestly, there is something different about celebrating with the people who saw you do the work.
The wins land in
our Slack.
Dr. Mel Arena
We’re capping Class 5 at
10 builders.
Builders Have Raised Their Hand
Coach Rachel reads every submission personally and chooses the builders who are the right fit for this season.
If you want to be considered, the form is live. Put your name in.
Coach Rachel personally reads every single one — so make it count, don't be modest. Takes about 3 minutes. Almost all tapping, just a few places where your words matter most.
Your Info
You're already a builder. Tell us where you're standing right now.