Don't spectate. Participate.
Watching from the sidelines isn't an option here. The ROI of this program is directly tied to how fully you show up: in the calls, in Slack, in your homework.
Decades, Not Days
Brick
by
Brick.
Hell Week is behind you, Class Five.
You laid the foundation. Now we build on it.
This is your home for the next eight weeks: every course, every assignment, every resource. Eight weeks. One wall. And on the other side of it: The Arena.
Your Journey
Eight weeks.
Laid one at a time.
In masonry, a course is one horizontal row of bricks — each week lays one. Week One has been laid and Week Two is open. A new week opens every Wednesday at 1:00 PM ET, right after the teaching call.
Checking your wall…
The Class 5 Library
Keep the useful stuff within reach.
Resources, examples, and content inspiration from the team live here, so you can find them again without digging through Slack.
Prompt Vault
Prompt Vault — DM Playbook, Hook Editor + program prompts
Copy-paste prompts, always here when you need them. New for Week 3: the DM Playbook (builds your 20-20-20 outreach week in your voice) and the Hook Editor (finds the real hook buried in your draft).
Prompt Vault ↗GuideComplete Content Creation Guide
Kasey's full content system, including how to prompt AI and use it as a thought partner.
Guide ↗GuideTop LinkedIn Posts (Last 365 Days)
Kasey's top-performing posts and the prompt she uses to study what works on LinkedIn. Learn the principles without copying her voice.
Guide ↗GuideTop AI Tools for Content Creation
The AI stack Kasey actually uses to create content.
Guide ↗GuideProfile & Content Optimization Guide
How to improve your LinkedIn profile, banner, and content presentation.
Guide ↗GuideThe AI Guide
Kasey's guide to using AI as a builder.
Guide ↗Prompt libraryAI Prompt Doc
The prompt library for the cohort.
Prompt library ↗GuideExtra Knowledge Base Guide
A supplemental knowledge base for training your AI tools.
Guide ↗Custom GPTBxB "Different Lock-In" GPT
The custom GPT Kasey reviewed live in office hours.
Custom GPT ↗Case studyLead Magnet Case Study
How Kasey built a lead magnet in 45 minutes from slides she'd already made and generated about 1,500 leads from it.
Case study ↗Slack lessonSaved Posts + A-List Feed Setup
Two five-minute LinkedIn setups. Build a swipe file of posts that stop you, then build a curated feed of the 25 to 30 creators you want to study.
Slack lesson ↗Slack updateLinkedIn Short-Link / UTM Update
LinkedIn's new short links carry hidden UTM parameters. Copy the full link from your live post instead.
Slack update ↗ToolLinkedIn Bold Text Tool
A Unicode mapper for styling text inside LinkedIn posts.
Tool ↗EssayDo Things That Don't Scale
Paul Graham's essay, plus Kasey's breakdown of what it means for building a personal brand in the messy middle.
Essay ↗VideoThe 5 E's (Savannah Bananas)
Jesse Cole on building something people want to talk about.
Video ↗Before You Begin
How we show up.
These four norms are the standard that's made every class before yours different from every other LinkedIn program out there.
Camera on.
We are a camera-on community. When you show your face, you show up. This is a room of builders. Be present in it.
Come to the calls live.
Replays exist as a backup, not a plan. The live room is where the energy, the feedback, and the accountability actually happen.
Week 1 office hours: observe.
Your first Thursday office hours is a listen-only session. Come, take notes, see how the room works. Starting Week 2, the floor is yours.
Your Weekly Schedule
Wednesdays
Teaching Call
Your primary session each week. New frameworks, live examples, Q&A. This is where the curriculum lives.Thursdays
Office Hours
Bring your posts, your questions, your wins. Get real-time feedback from the coaches and the community.Friday, Week 1
Tech Walkthrough
One-time session covering Slack, platform access, and where everything lives. Strongly recommended, and recorded if you can't make it.Week 4Induction Night
Week 8Graduation
AfterThe Arena
This Is What It's All Been Building Toward
The Arena is where graduates keep building.
This is the whole point. Brick by Brick was never the destination — it's the on-ramp. Eight weeks of laying bricks, testing ideas, showing up in the room. Every brick you've placed was leading here.
The Arena is where you take everything you've learned, tested, and applied over these eight weeks — and you deploy it for a year of consistent building. Monthly challenges. Real coaching. A room of builders who are actually winning. Led by Coach Rachel, and built for the ones who aren't done yet.
It's invite-only, and invites are earned — not just by finishing, but by how you showed up. Keep that in the back of your mind as you lay each course. That's where this leads.
Raise your hand for the Arena
Arena Head CoachRachel
Office Hours
Submit your office hours question here.
The quality of the answers you get is set by the quality of the questions you ask. A great question isn't long — it comes with three things: what you're building, what you already tried, and the decision the answer will unlock. If you haven't tested anything yet, run one small test first — then ask. That's how we keep every answer worth the whole room's time.
The People In Your Corner
Your coaches are right here.
Reach for them when you're stuck, when something clicks, or when you need another set of eyes on the next brick.
Lead Coach
Coach Kasey
BXB Class Coach
The architect of Brick by Brick. Kasey has spent the last five years building her personal brand and has taken LinkedIn by storm. Now she teaches what she lives.
Coach BP
BXB Class Coach
Coach Bridgett brings the energy, the accountability, and the real talk. She's here to make sure you don't just learn the frameworks. You'll use them.
Coach Rachel
Arena Head Coach
Rachel leads The Arena, the alumni community where builders go after they graduate. She's your first glimpse of what's waiting on the other side of eight weeks.