Decades, Not Days 🧱

Brick
by
Brick.

Welcome to the community, Class Five.
We are officially in session.

Eight courses. One wall. And on the other side of it: The Arena.

A Message From Coach BP

Press play
before anything else.

Before you read a single word of what's coming, hear this first. Everything that follows makes more sense after you hear it directly.

Welcome to Class Five
0:00

Coach BP's voice note lands here soon. Check back after the kickoff call.

Your Coaches

Meet your team.

These are the people in your corner for the next eight weeks. Show up for them the way they're showing up for you.

Coach Kasey
Coach Kasey
BXB Class Coach

The architect of Brick by Brick. Kasey has spent the last five years building her personal brand and has taken LinkedIn by storm. Now she teaches what she lives.

Coach BP
Coach BP
BXB Class Coach

Coach Bridgett brings the energy, the accountability, and the real talk. She's here to make sure you don't just learn the frameworks. You'll use them.

Coach Rachel
Coach Rachel
Arena Head Coach

Rachel leads The Arena, the alumni community where builders go after they graduate. She's your first glimpse of what's waiting on the other side of eight weeks.

Before You Begin

How we show up.

These four norms are the standard that's made every class before yours different from every other LinkedIn program out there.

01
Don't spectate. Participate.

Watching from the sidelines isn't an option here. The ROI of this program is directly tied to how fully you show up: in the calls, in Slack, in your homework.

02
Camera on.

We are a camera-on community. When you show your face, you show up. This is a room of builders. Be present in it.

03
Come to the calls live.

Replays exist as a backup, not a plan. The live room is where the energy, the feedback, and the accountability actually happen.

04
Week 1 office hours: observe.

Your first Thursday office hours is a listen-only session. Come, take notes, see how the room works. Starting Week 2, the floor is yours.

Your Weekly Schedule
Wednesdays
Teaching Call

Your primary session each week. New frameworks, live examples, Q&A. This is where the curriculum lives.

Thursdays
Office Hours

Bring your posts, your questions, your wins. Get real-time feedback from the coaches and the community.

Friday, Week 1
Tech Walkthrough

One-time session covering Slack, platform access, and where everything lives. Strongly recommended, and recorded if you can't make it.

Week 4
Induction Night
Week 8
Graduation
After
The Arena

Your Journey

Eight courses.
Laid one at a time.

In masonry, a course is one horizontal row of bricks. Course One is open now. Finish each week's homework and your code arrives in Slack, then you lay the next course here.

What Comes After

The Arena is where graduates keep building.

Right now, Arena members are running launches, comparing real analytics on live calls, and holding each other to the pace they set in their eight weeks. It's the alumni community for Brick by Brick graduates, led by Coach Rachel, and it's where the wall you build here keeps rising.

The Arena is invite-only, and invites are earned: by your participation, your homework, and the way you show up in this community. Not just by finishing. Keep that in the back of your mind as you lay each course. That's where this leads.

~10
Spots per class
Invite
Only, earned
Rachel
Head Coach

Available to Class 5 graduates